For Those Who Fall in Love Too Easily - NYTimes.com

The app is what it says it is: a mobile catalog of ring styles and prices. You can swipe through 44 different kinds of rings (including the etoile with pavé-set band and, my favorite, the emerald-cut three stone), customizing them by carat size. Additional features include a ring-size guide and links to schedule a phone or in-person consultation with a Tiffany salesperson.

,,,,, *** love, *** love Earrings,

And doesn’t this app have a (hopefully) pretty short lifespan on your phone? It’s sort of a one-use thing, right? Or do you keep it on your phone in perpetuity, just in case things go south?

*** love Bracelets,,,

O.K., now that we’ve gotten the description out of the way, can I ask something? Who is this for? Yes, I suppose this could be a nice app for a boyfriend or girlfriend to have–the two of them could look over rings together on the train up to Rhinebeck for that romantic weekend, but that seems like an awfully narrow market. Wouldn’t they more likely do their browsing on a larger screen? Wouldn’t they more likely go to a store together? Or might not the fella go traditional-style, do the recon on his own and surprise his beloved?

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I’m a little late to this; I apologize. I recently caught an ad on our homepage for the Tiffany & Co. Ring Finder iPhone app. The app was made available in mid-June, but this was the first advertising I’d seen.

Choosing an engagement ring does not strike me as the kind of thing I need to do right… now. It’s not like MenuPages or Shazam–the music identification app I like to have with me at all times, just in case. If anything, having the Tiffany app on your phone is like walking around with a loaded gun. Ladies, if you see this app glowing on the home screen of that guy you just met at the bar, you know what to do: run.

“Therefore marriage is not to be entered into unadvisedly or lightly, but reverently, deliberately…” — Marriage Ceremony from “The Episcopal Book of Common Prayer”